Emirates airline’s is set to launch a new campaign summer of 2010 titled ‘Kids Go Free’ that offers families a change to enjoy a family integrated holiday to Dubai parents a large choice of tourist attractions, flights, underground rides, 100 hotels, and destination companies.
In order to maximize the success of last summer’s promotion the airline partnered up with the Dubai Mall, the DTCM (Dubai Tourism & Commerce Marketing), many hotel chains, destination management companies, and the Department of Residency to entice family holiday seekers with even deeper savings and incentives.
The package that goes along with ‘Kids Go Free’ offers two children under the age of 17 the chance to enjoy free flight and access to many different attractions in Dubai as well as free metro rides with two paying adults in the party.
Emirates’ Divisional Senior Vice President of the global Commercial Operations department, Richard Vaughn, stated that last year the offering was able to attract around 20,000 travellers from seventy different countries to Dubai and this year with their extended partnerships they hope to attract many more.
Vaughn continued to say that the company enjoys helping families find a summer break holiday location that pleases them starting with their flight where children will find plenty of activities suited to them such as special meals, movies, interactive games, and television channels.
Director of Overseas Promotions & Inward Missions, DTCM Saleh Mohammed Al Geziry said that the company was proud to be an Emirates partner with their new initiative and to help promote Dubai as a great family friendly holiday location.
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