There is really no question that 3D is the next inevitable must-have in the visual entertainment industry, it is just a matter of time, and Sony plans to speed things along.
Jack Tretton, president and CEO of Sony Computer Entertainment, told interviewers that he thinks that movies and video games in 3D are going to convince the consumer public that 3D television is the only way to go.
Tretton acknowledged that there will be some problems in making the transition, including high cost (though no suggested retail prices have been announced as yet.) Other possible hurdles are a certain amount of skepticism amongst the public regarding this new technology, not least of which is the need for special 3D glasses for viewing. He said that such peripherals mean an added cost to the consumer, therefore an added challenge in convincing them to make the initial investment.
However, Sony is confident that PlayStation buyers will be a crucial first market for 3D technology, and with that in mind they are offering free downloads on the PlayStation network.
There will be four PS3 titles available for download, including the full versions of Wipeout HD and Super Stardust HD. The offer will coincide with Sony’s UK launch of 3D enabled TVs.
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